Category: Websites

Have you been posting blogs… but your phone still isn’t ringing from your website?

You update pages.
You share posts on Facebook.
You know people are searching for what you do.

Yet a competitor you barely recognize keeps appearing first. You’re not failing at blogging. You’re dealing with a visibility issue — and it’s affecting a surprising number of established, reputable businesses.

For years the advice was simple: “Keep publishing content and Google will reward you.”

That advice quietly expired because search engines changed what they reward.

Why your blog isn’t getting found:

Business blogs don’t rank when they act like company updates instead of customer answers. Modern Google and AI search prioritize structured explanations, question-based headings, and topic authority. Visibility now depends on clarity and organization — not posting frequency.

 

What’s Actually Happening

Here is the pattern Interlace sees every month: A company builds a website. They occasionally post blogs like:

• project photos
• announcements
• seasonal reminders
• company news

The website looks active, but to a search engine the business has never clearly demonstrated expertise.

Google still answers your customers’ questions. Just not using you.

You keep referrals.
You stay busy.

But the people searching today — the ones who don’t already know you — never find you. And that produces a very specific problem:

Your reputation exists offline.
Your discoverability does not exist online.

 

Why Search Changed

Search engines now evaluate credibility using E-E-A-T: experience, expertise, authority, and trust. In plain terms, Google is asking “Would this business teach a confused customer clearly?”

At Interlace, we explain it this way: Blogging is no longer a promotion. It is an explanation.

The businesses that explain problems best get introduced to customers first. That is also how AI Overviews choose who to reference.

For example:

A roofer publishing a blog like, “How long does a roof replacement take in Berks County?” will consistently outrank one posting, “We completed another roof this week.”

Same work. Different visibility.

 

Why Writing More Won’t Fix It

What Businesses Do	What Search Needs
Frequent posts	Clear answers
Service descriptions	Customer questions
Isolated articles	Connected expertise
Activity	Guidance

One well-organized article answering real questions will outperform months of scattered updates.

 

The Quiet Cost

Here’s the part most owners don’t notice: Nothing breaks.

Your business continues and you remain busy, but your growth ceiling lowers.

Someone else becomes the online expert in your field — not because they’re better at the service, but because search engines understand them better. Visibility compounds. So does invisibility.

 

How Smart Businesses Are Using Blogs Now

Businesses gaining traction treat blogs as a knowledge library, not a news feed.

They:

• answer common customer questions,
• connect related topics,
• improve older articles,
• and reuse content across email, social, and training.

That is exactly what the recent Interlace workshop “Blogs That Bring You Business” taught.

And it leads directly to the next step.

Once your knowledge is structured, AI tools can instantly turn it into presentations, proposals, and client education — which is the focus of the upcoming workshop:

“Spent 3 Hours on a Presentation? There’s a Better Way.”

The same structure that helps customers find you also gives you your time back.

 

When Owners Recognize the Problem

Many owners eventually say: “My website looks professional… but it doesn’t bring in new customers.”

That’s not a design problem, it’s a visibility system problem.

Interlace doesn’t just create posts. They build a framework where your expertise continues working even while you’re running the business. You can learn to implement it through the workshops, or you can have it handled.

Both options exist because business owners usually reach the same conclusion:

Understanding the strategy and having time to execute it are two very different things.

 

FAQ

Do I need to blog weekly?
No. Organized authority matters more than frequency.

Will AI replace websites?
No. AI pulls answers from well-structured websites.

How long before results?
Typically 2–4 months once content answers real customer questions consistently.

Can social media replace blogs?
No. Social media spreads awareness. Blogs create discoverability.

 

The Next Step

If strangers aren’t contacting you through your website, effort probably isn’t the issue. Search engines simply don’t yet recognize your expertise. Once they do, they begin introducing your business to customers you’ve never met — automatically.

And that’s when a website stops being a brochure…

…and starts quietly becoming your most consistent source of new opportunities.

Before you pay to “renew” your domain, make sure you know where your money is going.

Online business owners have been experiencing a slew of domain listings scams that appear to be legitimate invoices, yet are ploys to get you to spend money on a domain name that does not belong to the company that sent the email. When business owners receive this email, they immediately see the sender as “Domain Listings” or another domain-related title and think that this company must be paid in order to renew their domain name, when in fact this company is not a service at all. They may even trick you into believing that they are the company that keeps your name on Google.

Here’s how to spot a domain-related scam so that you don’t end up spending on an unnecessary expense:

Know the real cost

Before you send any money, you should be aware of the price you have usually paid for your domain name. While there is not a set amount for every website, it is generally around the same price each time. A scam will usually require an amount that is hundreds of dollars more than what you’ve typically paid.

It’s all in the details

Pay strict attention to the wording of the invoice you’ve received. Does it use vague language? Does it include hidden words and phrases such as “solicitation” or “this is not a bill?” Or how about any spelling mistakes? If you’ve answered yes to any (or all) of these questions, then this invoice isn’t real and should be sent to the trash can.

Use your resources, look up the company

If you’ve examined the cost and word choices and they still seem legitimate, double check the company online. Type in a quick Google search to find out who this company is and why they might be sending you this invoice. If the reviews are negative or customers describe their experience as fraudulent, then you should have your answer.

It is important to note that there is not one universal name for this scam. These domain listing websites can have all types of variations in their titles, but their goals are the same: to scam you out of your money.

In summary, make sure you look over any email invoices before you open your wallet.

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We have mentioned it in many other past blogs about the importance of content on your website. In this blog we want to focus on reasons why it is very important.

Search Engines Can’t Guess

We often tell our customers, in order to be found for a specific keyword you need to make sure that keyword is on your website. Search engines don’t know what you do without it actually being on your website. They are computers and with that they can’t read minds. Having the right content on your website will ensure your website is found in the searches that you want to be found in.

Don’t Think Less Content is More

Search engines will not even pick up a page on your website if it has less than 300 words. There are millions upon millions of web pages for search engines to go through. Because of this, they have to have a few requirements in order to weed a few of them out. Cornerstone pages, which are the most important pages on your website need to have at least 800 words on those pages. While you may be concerned that no one is going to want to read all of that content, we have several ways to make a content-heavy page, not appear so extensive. Contact us today if you would like to discuss how this is achieved.

Fresh, New Content is Important

As we had mentioned above there are a multitude of websites on the internet. While search engines love websites that have history, they also want to know that the websites are still active. Adding fresh, new content to your website on a regular basis will help show search engines you are still in business and your website is still active.

Content Relevant to Your Business

Something very important to remember is that you want text on your website to be relevant to your business. You just don’t want to throw on random content to get the amount of text you need on a page. Make sure that whatever content you add to your website includes keywords about your business and is relevant to your business.

In the end, content is very important and key to helping your site to be found. Stumped on what keywords you should use on your site or simply need help? Contact us today. We are here to help!

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Don’t know what SEO is? Let’s help you understand about this very, very important acronym. It stands for search engine optimization and it is one of the most important parts of marketing your business online and driving traffic to your website. SEO also includes strategies, tactics and techniques you need to do when creating content for your website. Follow along and we’ll identify what it is, and we’ll explain why it’s important for you and your business.

The main goal of SEO is to help rank your website on search engines.

If your rankings on search engines are good, then that means more users may find your website. When you look up a topic on Google, SEO is playing a major part in what you see. Most of us don’t want to spend much time looking for information online. This means improving your SEO to be closer to the top of a search engine page, or getting on the first page, can benefit your website greatly. SEO may sound confusing and hard to understand, but when it comes down to it, you can improve it easily if you continue to push and create quality content that provides value to users.

How does SEO affect your rank?

When dealing with SEO, there are two categories that will play a part in your website ranking, they’re defined as on-page and off-page. We want to give a general sense of the difference between each category.

On-Page

On-page SEO is related to your actual website and you can improve this by your own means. This includes the quality of the content you’re publishing, using specific keywords, and improving the speed of your web pages.

Off-Page

Off-page SEO is different from on-page because you can’t directly affect it yourself. It also deals with backlinks that direct users to one of your web pages from another. If more people consider your content valuable and helpful, they may share it with others. This means the more links to your page, the higher your pages may rank in search engines. The best way to improve it is by creating quality content for your audience and having other figures, such as bloggers, creators, and influencers, link to a page of yours for more to see.

You can use other methods to try and get more attention on your website, but most of the users finding your website should be coming from search engines. If you want to improve your SEO, contact us and we can help you make the necessary changes to your website.

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Trying to decide what you should write your blog about can be difficult sometimes. Finding the right topic that will entice people to read your blog can take some thought, but you also need to view your blog as a way to get more fresh content and keywords on your website. Let’s discuss a few ways on how to come up with a blog topic.

Keywords

Like we had mentioned above, blogs are a great way to get keywords onto your website. When working with us to market your business, we help to create a list of keywords for your website. Making sure you have a blog that is focused on these keywords can help increase your search engine optimization (SEO) and how your website is found in searches. Through research, we identify those keywords which need support. Then we create topics for those keywords to write an article which is called a blog. It is important to note, that you need to your keyword mentioned a few times within the blog but don’t use it to heavily. Google will see it as what is called keyword stuffing.

Time of Year

The time of year can help you determine what type of blog to write. For example we work with a cleaning company. Their blogs will sometimes be focused around the season and holidays that are coming up. Another blog we work with is an insurance firm, again depending on the season will depend on what type of blogs to write. You don’t want to write a blog about grilling safety in the middle of winter!

What is Happening in the World

A few months ago when COVID-19 was a hot topic, we wrote many blogs for our customers about COVID-19. Be timely with your blogs. If something major occurs that you feel would be good to write a blog for your company with mentioning it, do it. Examples for COVID-19 include cleaning tips on how to deep clean, or for an insurance company what you need to do to protect your business as businesses start to open.

In the end determining what type of blog topics you want to write can come from several factors. If you find you don’t have time to write a blog or your need help, contact us today. We work with many local businesses to ghost write their blogs. We can provide the same for you.

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Content is a very important part of your website and you need to ensure it’s one of your top priorities. That being said, it may be difficult to write a blog if you’re unsure of what to include. Let’s help you identify the types of content that should be found on your website and what to include.

Blogs

One of the most common types of content is blogs. Blogs provide a great way to improve search engine optimization while also providing solutions or information to readers. Many websites dedicate an entire section of their site for the blogs they create overtime. This lets users check out older blogs which still provide valuable content worth the read. Remember though, for blogs to help with SEO, you need to increase keywords located in them, link to other websites, and have a minimum of 300 words for them to be found. We highly recommend having monthly blogs to focus on different topics that you consider important for users to know.

Video Content

If you want something more creative, there are plenty of other forms of content for you to create. This includes memes, videos, animations, and slide shows. You can use these forms of content to not only present a product or service and how it works, but to also tell a story, address changes to the website, tutorials, and more! They may take longer to create depending on the topic, but many users will enjoy a nice and clean visual.

FAQ Pages

When talking about tutorials, sometimes customers may have questions about a product or service and with that comes an FAQ Page. FAQ pages are great especially if you find you are having the same questions being asked often. Condense these questions into one page on your website and include your answer with each question.

Reviews

While you don’t necessarily need to have a full page dedicated to reviews. (They can be featured on the homepage or even your sidebar.) Reviews are still a great way to get extra content on your website not only for SEO but also for potential customers to read reviews from your customers and their experience with your product and service or just working with you.

When trying to discover what you can add to your website, there is much more than the basic pages that define what your product or service is. One last note, an about page is insightful for users to read into how your business was created and what goals you have! If you need more help to add content to your website, give us a call. We have a team who can help you with ideas! Check out our website for more information and contact us when you feel the need.

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In a report from Baymard Institute we learn the reasons why customers abandon their cart on mobile checkout. This report was distilled and disseminated from 7 studies, 9,221 participants, and 37,000+ hours of ecommerce UX research. I would say the facts shared have been studied and processed to provide us with solid reasons to fine-tune and make changes to your ecommerce experience for your clients.

This article is only a snapshot of their findings. I encourage you to read through their whole report to learn all the facts they shared.

70% of mobile carts are abandoned

Oh my, why?

https://view.highspot.com/viewer/5d5dacd1b7b7394d30e3573c

Let’s look at the number one reason. It’s not that the ordering experience is the problem or the website is too clunky, no. It’s because of those end fees for taxes, service charges, and shipping.

Fees are Too High

55% of those in the study indicated that their number one reason for abandoning the cart was because of the extra costs being too high. These are fees you have complete control over.

Here’s an example of exactly this. As we began to work with a client who wanted an ecommerce site, he complained how people would leave his site to go to Amazon to complete their purchase even though the items on Amazon were more expensive. The reason was clear to us that the reason they were doing this was because of their Amazon Prime accounts and free shipping. When we increased their price to reflect Amazon prices and eliminated shipping on their site, we created no reason to buy from Amazon.

Creating Accounts

The next reason, having to create an account. They want to shop as a guest just like when they are in any brick and mortar store. Think about it, when you shop at any store, you don’t need to share any personal information with them, not even your email address. When you go to check out and swipe your credit card, there is no need to provide a phone number or email address. Depending on your type of product, it may be a once and done experience. Let them shop as a guest.

A Complicated Process

The third reason, too long and complicated a checkout experience. Again, this is something you can control for them. Categories of items, individual items with sizes and colors, when selling products with variables like that keep it as simple as possible. Test it with some of your best clients before going live with the final checkout experience. Keep everything relevant, too. Don’t bog down the customer’s experience with products that might not apply to their interests. Less product choices of the right products = more products in the cart.

The fourth reason goes back to the number one reason, they couldn’t see those additional prices and be able to calculate what they were going to be before they checked out. That, frankly, is an error in the set up of the checkout process, point blank. You need to discuss this with your website developer to finetune this process. Again, think about your experience at a brick and mortar store. You know there will be tax, yes, but what about the shipping cost. Oh, there isn’t any.

The fifth reason is, lack of trust in your credit card processing system. By making certain the set up for the information required for their credit card appears like it would on their card, they will feel more comfortable completing the process of payment. Having logos of the credit card processing choices such as Authorize.net, Paypal, Stripe, and Square also reassures them of the process. More important as well is having a privacy policy and readily accessible to them to see is another reassurance that you are in compliance with GDPR Privacy Laws. We make a point of including the privacy page for all clients without any cost for the build of the page on their site.

Other reasons for abandonment include:

• Website had errors and crashed
• Delivery was too slow
• Return policy wasn’t satisfactory
• There weren’t enough payment methods
• The credit card was declined

Checklist to finetune your customer’s buying experience

This report also identified ten ways companies can improve a shopper’s checkout experience on mobile web and app.

1. Offer Guest Checkout and Make it Prominent
2. Provide Appropriate Touch Keyboard Layouts
3. Auto-Format Space in Credit Card Field to Match with Display on Physical Credit Card
4. Format the Credit Card Expiration Date Fields to Match Physical Card
5. Display a Progress Indicator
6. Set Billing Address = Shipping Address by Default
7. Show Order Total Before Asking for Payment
8. Include a ‘Place Order’ Button at the Top of Order Review Step
9. Don’t Ask for Duplicate Information
10. Provide Third-Party Payment Options

Learn more about the additional reasons for abandonment and the ways to finetune your customer experience by downloading their complete report by (1) downloading their report here or give us a call and we’ll meet to discuss these and what we can do to help you.

1. https://pages.amazonpayments.com/Mobile-Optimization-Report.html

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What can be done?

 

Brands have come a long way throughout the years. With help from new technology, they’re able to grow and reach more consumers than ever. Although, technology isn’t perfect. Recently, Google and other individuals took a dive into these machines and the algorithms they use. Their findings showed these devices try to assume who we are as buyers, and some of these assumptions are able to distort the customers interested in a brand.

The technical term for this issue is called data bias. In most cases, machine learning is used to benefit customers, but unfortunately machine learning bias can create a negative outlook on the brand and push consumers away. This all stems from the type of data put into the machine and how it interprets it. For example, if 100 people buy a product, and only 10 of the buyers are female, the machine will take this data and assume that more male customers will buy the product. Machines don’t have a brain or conscience to consider what’s right or wrong, they base their moves on the data received. This creates larger issues for a wider range of customers. Similar issues may happen with customers of different races and age.

Knowing this to be the case, how are brands supposed to combat data bias? 

Simple. You need physical human teams to consider, find, and fix these problems. It’s up to these teams to implement different ways for machine learning to consider every individual interested in a brand. Brands are not trying to specifically target certain groups or create other demographic. That’s developing because of the data the machines have received throughout usage. While these issues are tackled, it’s important for the human teams to collaborate with their customers to let them know they are aware of the issues and to be transparent.

The best way to correct these issues are by including more individuals in helping correct machine learning. More minds can help create and test more solutions while more data can help correct data bias. We’re fighting discrimination more than ever, and even with our data there are reminders of these issues. Facts like these examples should never be assumed: a black customer may not be poor, a white customer may not be rich, a male customer may not want female products, a female customer may not want male products, and so on. Each person is different from one another, with their own interests, hobbies, preferences, lifestyle, and feelings.

It’s up to businesses, brands, and, frankly, everyone to correct issues like these. It’s not the goal of the brand to bring upon the situations of bias. Instead, it’s beneficial to find solutions so we can correct the ways of machine learning and true fairness.

Machine Learning and True Fairness

Interested in learning more about machine learning and true fairness, go to Think with Google and take a look at some of the research papers on the subject.

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If you have worked with us to build your website, chances are we may have talked to you about blogs. Blogs are a great way to insert keywords on your website as well as keep it fresh with new content, which are two important ways that will help your website be found on Google.

Google loves websites that are fresh and current, and by adding blogs to your website you are showing Google that your business is alive and active. In the end, your blogs will help with your Google rankings.

When writing blogs, there are a few things you need to use as rules:

• Make sure it is at least 300 words.
• Make sure the keyword you are focusing on in each blog is mentioned not more than 5% of the whole content. If it starts to be repeated too often, Google may flag your website for keyword stuffing.
• Make sure the keyword appears in the title.
• Make sure the keyword is in the first sentence.

Adding blogs to your website offers more ways than just getting content on your website. One blog can be repurposed in a multitude of ways.

A few examples include:

• Social Media Posts – Take your blog and divide it into a variety of posts. Encourage people to go back to your website to read the rest of the blog.
• Email Marketing – Blogs can be added to your monthly emails to customers. Provide a snippet of the blog or a description that leads them back to read more.
• Videos – Turn your blog into a video to share on social media or vice versa.
• Infographic – If the topic of your blog can be turned into an infographic for people to share, do it!

In the end, if you’re not blogging, you should be! They can provide you with so many benefits and help increase your search on Google.

If you’re not a writer, we can help! Here at Interlace Communications, we ghost write for a variety of industries. Contact us today to discuss your own blog ideas.

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(Updated in April 2024)

When it comes to building a website, you can’t just build it and hope it will start coming up in Google Searches. Ranking high in results takes time. Generally for a new website, we find it takes anywhere from 6 months to 18 months to appear in the first 15 results.

Many people ask us why this is, your site is one in millions upon millions of websites on the internet. With that, everyone is trying to get the first position for their keywords. This is why it takes time and energy to be found on Google.

In this blog, we’re going to share three ways your website can be found on Google in a sea of competition.

Positioning Your Business for Organic Searches

When being found in organic searches, it’s all about SEO or Search Engine Optimization. We like to describe SEO like the Match Game. The Match Game has you turning over pairs of cards in the goal of memorizing the matches. The person who gets the most matches at the end wins. Just like the Match Game, try to match the content on your website to the keyword phrases potential clients search. The better you do at matching the searches to your website content, the better you will move to the first page.

Something you can do on your website to better help your keywords to be found is blog writing. Watch for our upcoming blog on “Blog Writing” for more details on the does and don’ts of blog writing. Should you need assistance, don’t hesitate to contact us!

Google My Business Profile – Get Your Business Online

Google wants to help you be found and one thing they offer is a FREE profile. This profile helps you be found on Google Maps as well as searches. If your business has been in business for several years, there is a possibility there is a profile already created for you. All you need to do is simply claim it. It’s very easy to claim it! Check out our blog on “How to Claim your Google Listing” and everything you want to do within your Google listing to utilize it to its max!

 

At Interlace Communications we are here to help you build your website and to be found on Google. Contact us today to discuss how we can assist you in any way with your website and how to be found on Google.

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Google offers a great opportunity to be found through your Google My Business profile, which is absolutely FREE to set up and manage! This is the profile that helps you to be found on Google Maps and can also help you to be found in Google searches.

If your business has been in business for quite some time, chances are there is already a profile set up for you, all you have to do is claim it. This is easy to do. All you need to do is follow these three simple steps:

Step 1 – Claim your listing.

You must have a Gmail email account to do this. Hey, it’s a Google Freebie, don’t expect them to let you use your AOL account. And, guess what, your Gmail account is FREE, too. Note, if you have a GSuite account for your business, you can also use this email to set up your Google Profile.

Step 2 – Complete ALL your information.

Must include a physical address even if you are a home based business. No Post Office Box and not the address of the Post Office, either. Sorry, they want to know that you are really a business.

Step 3 – Claim your listing

Once you claim the listing, Google will send you a postcard in the mail to validate your address. Yes, it will arrive in your mailbox. When it arrives, add the code provided to your GYBO account.

Your Listing Is Complete…Now What?

Go through your profile and add as much information as you can. Depending on your business type will depend on what sections they have available for you to complete. Below are ones you may find on your Google Profile:

• Hours of Operation (Note they also allow you to add hours for holidays. Keep these up-to-
  date as well.)
• Service Area
• Phone Number
• Website Address
• Menu Link
• Menu (This is where you can input your menu right within your Google Profile.)
• Products
• Services
• Attributes: Accessibility and Amenities
• Business Description

Once you have all of your information completed, add photos to your profile. Again, what type of business you are will depend on what type of photos you want to add. Every business should add their logo. Restaurants, be sure to add photos of your menu items. If you’re a business with products, you can add photos of your products. If you’re a business with services, find ways to add photos showing your services at work.

The more information you add to your Google Profile, the more information that is delivered to potential customers! Should you find you need assistance with set up or editing your Google Profile, give us a call. We provide Google assistance to businesses throughout the United States!

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During COVID-19, online shopping is becoming a bigger deal and companies such as Amazon, Walmart, and many more, are trying to keep up with the high volume of customers they are receiving. You most likely had to make adjustments while running your business, too. One of the smartest moves retail owners have made is to transition their sales to online stores. Let’s focus attention on you and your business, what would this mean for your business if you were to do the same and what can you and your business do to provide an efficient, effective and swift experience to your customers.

What should you consider key points to building an online store?

You should note that you want to optimize your site so it will draw customers in and ensure they have a smooth transaction on your site with minimal hassle. There are several ways to do this and use technology to your advantage to provide a better online experience for daily customers and potential future customers.

This can start from simply boosting the speed of your site, as well as creating bots that can help your customers. No customer wants to waste time waiting for a website to load, especially if it takes them longer to load pages then to actually takes to buy the product. Keeping a stable and quick speed on your website, with a fast checkout, will drive home initial purchases from customers.

If a customer does stumble upon an issue or has a question about something specific, you can use technology to support them. By creating support bots or an FAQ page you can help customers solve their issue, no matter how insignificant it is. Remember to include your contact information and respond to any emails or calls as fast as you can to let the customer know you’re listening to their needs.

Besides having a well-designed site, you want to use it to enhance the vision of your business and provide benefits for your shoppers. Let them know how your business is adjusting due to the situation, and what your online store is providing in terms of services, products, and extra deals that could be available for them. There’s no point in bringing customers to your site if you’re not going to seal the deal when they finally arrive.

Some helpful information to include on your site is letting customers know what your physical locations are doing since social distancing went into effect, what products may be running low, and if there are any delays in delivery time. All of these tips and more can reassure customers of the safety measures you have in place as well as how you can help them while they’re stuck at home trying to make ends meet.

Nobody knows how long our current pandemic will last, but the best thing for you to do as a business owner is to adapt to the situation and learn from it for the future. Should you need any help with your current website to add COVID-19 messages to the site or would like to talk about building a Ecommerce website or need any help, please contact us!

Reference – https://www.thinkwithgoogle.com/marketing-resources/experience-design/coronavirus-retail-website-strategy/

 

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How much, you ask? As I was thinking about the answers to this question, my first thought is to thank you for reading this. You realize there should be a cost to building a website. With all the website building programs available where they say, “You can build your own website.” The fact that you want to learn what’s the difference between building your own website or using a professional website developer is important to you.

Let’s first address the value of YOUR time. You know your business, you have a passion and skills which is your strength and where you should focus your time. When you are drawn into building your website, is it a good use of your time? That is a question only you can answer.

A Website is Your Online Marketing Presence

So, let’s look at the difference between a professional building a website and you building your website. First, and foremost, when meeting with our team, we will ask you questions to dig into what makes your business unique. They will become your USP (unique selling proposition) which will set you apart from your competition. When we build your website, it is not just pages of content, this content will be unique to you. When we discover websites where information has been copied from another source we are quick to point out how this affects your positioning on the internet and how search engines, like Google, will actually penalize you for copying the information. We build your website with marketing your business at the core of its content.

Beyond the website build

When building your website, you worry about the look of it but what about all the other elements you need to be concerned about? You say, “What other elements?” Well, if you are recreating your website to replace your current website? Are there going to be new pages to replicate the pages on the current website? Are you going from html to php? If you don’t take care of these changes properly you will tumble down in your current ranking on Google. You’re finished building your website. You’re ready. But are you? Google, Ask, Bing, Yahoo, and all those directories that are out there to know you build a website have no clue. Are you going to rely on them to find it or do you push it? There are many procedures that need to follow and be done once a website is built. You can either take your chances the Google will find your website or rely on the professionals to take care of them.

How much will it cost?

Now that you know why you should consider a professional to build your website, let’s talk about the cost. I’m sure you will agree the only single answer for this question is, “It depends.” There are several different types of websites to consider for your business. There are landing pages when featuring a single product to market. There are one-page websites if you are just getting started and don’t have a lot of content for a multiple page website. A website with multiple pages is the most popular style on the internet. And, last but certainly not least, an ecommerce website.

So, let’s look at each of these types of websites styles.

Landing Page: A landing page can be a single page on your current website. It can also be a subdomain. The best solution is decided upon once we discuss the goal of the landing page and how people will react to the page once there. If it is meant to collect data, a single page on your website will be the best solution. If there are multiple steps taken once they arrive at the page, setting up a subdomain will be the best solution. The cost for a landing page could begin as low as $202 and increase based on the goals you have for the landing page.

One-Page Website: A one-page website can have the look and feel of a normal website. How it works is that all the content is on one page and the menu jumps to the area that it refers to. It’s a great solution for a business that has a limited amount of products or a single service. Websites of this nature have the look and feel of a large website from information about your business, information about your product or service, your social media connections and a way to contact you. Along with this information, we include all the procedures needed to be found by the search engines. So, along with the one-page build and preparation to be found by the search engines, you are looking at a cost of anywhere from $680 to $1200.

Business Website: Have enough products and services to support building a business website? We will sit down with you, look at your current website and make suggestions should it need to be consolidated to less pages. Mobile devices have affected the structure of websites. What would be considered as part of a business website? It would include: a home page to feature you and your products, product and service pages, about page, and contact page to mention just the major pages. Of course, along with building the website it will be very, very necessary to reach out properly to the search engines and announce your website’s existence. The cost for a business website can range anywhere from $1200 to $4000.

Non-Profit & Religious Website: Our websites for many of our nonprofit and religious websites are very similar to our business websites with a couple of features from handling membership dues and the ability to restrict pages just for members. It also provides the ability to build in an event calendar to share what’s happening with the organization or church. Their newsletter can be provided directly through the website with flip page programs allowing them with a way to save money on postage and still providing its members with the look and feel of a printable newsletter. Nonprofits and religious websites benefit from our discounted fees making the site very affordable.

Ecommerce Website: Ecommerce websites, this is a major website build for your business. There are a variety of products and services from single products, multiple styles and types of products, as well as products with multiple choices to build the products. A lot of details go into building an ecommerce website which includes shipping and taxes. Like the business website it will include the normal pages as mentioned above. Talk about a website that will depend on what it will include. We are looking at the cost of the website on the low side costing $2000 and more. There will be additional costs for security, hosting, and marketing.

Let’s get together and discuss your website needs by filling in the below form.

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Updated: August 2020

 

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