Interlace Communications

Category: Uncategorized

  • Frederick Metal Fabrication Retrospective

    Frederick Metal Fabrication Retrospective

    Frederick Metal Fabrication

    Custom Metal Fabrication Shop

    Providing a wide range of sheet metal and custom metal work.

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    Monthly Optimization | Search Engine Optimization | Website Design

    Business Type : Metal Working

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    how they came to us

     Established with no website

    Doug with Frederick Metal Fabrication met Alyse through the Northeast Berks Chamber as a business owner with no web presence. He knew a website was a valuable tool to reach a wide audience, so he had us build him a simple website that included everything he provides.

     

    what we provided

     Efficient website and optimization

    Doug requested a simple and straightforward site that does the most for his business with the smallest website size. We used carefully selected photos to highlight the key custom metal work he provided. We efficiently used the home, services, and about pages to ensure visitors knew immediately if their needs could be met. Then, the contact info and form were highly visible so they could call or message Doug.

    We then worked with him to provide monthly updates and adjustments to help the site rank higher on Google. In his region of Kutztown, he ranked on the first page of Google consistently, and we helped him reach as far as Reading ranking consistently on the second page. We gradually adjusted his website over the time he was with us to optimize every aspect of the site for both drawing in clients and appearing on Google.

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    how they’re ending

     

    Doug is preparing to pass on the business to his son, and plans to work on less projects.

    While the website is sunsetting, we’re still working with Doug on his email. He wanted to keep his email to communicate with current customers and start transitioning them to his son. The domain is also being saved in case he’d like to pass it on to his son.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

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  • McGinns School Apparel Retrospective

    McGinns School Apparel Retrospective

    McGinns School Apparel

    Private School Clothes Eshop

    Providing an array of private school uniform options at a competitive price.

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    Solutions | Monthly Optimization | Search Engine Optimization | Website Design

    Business Type : Clothing Shop

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    how they came to us

    Established and family-owned

    Peter and Dena Kowalchik came to us with McGinns School Apparel and its website already established, but showing some age. They wanted an updated website that could effectively sell their inventory to their audience of private school parents. They had a brick-and-mortar location where they frequently allowed customers to order online and pick up in store, and the serious parents ordering these uniforms needed a seamless experience whether in person or digital.

     

    what we provided

    Simple and clear shopping experience

    They wanted a cohesive theme of bright and simple green and white, as well as a simple way of adding announcements themselves. We ensured they understood how to update the home page to include announcements or seasonal greetings. We also kept the theme of bright green clovers around the site.

    As an e-commerce website, they required frequent adjustments and fixes to ensure the shop and customer experience ran smoothly. They held frequent sales, specials, and seasonal product focuses that we set up, monitored, and improved to help them make more sales. We established a system to ensure sales started and ended cleanly and customers received notice about them.

    To improve search result performance, we included meta-data in all products that helped make the item look more appealing to parents without confusing or frustrating them.

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    how they’re ending

    Clearing out stock and aiming for retirement

    Partway through 2023, Peter and Dena Kowalchik made the decision to officially retire and close the store. However, they had inventory left over from the previous year and wanted to sell as much as possible before closing. We aided in updating their inventory manually to only include items they still had, and adjusting features on the website to align with the sunsetting.

     

    Pete and Dena are now happily entering retirement

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

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