CASE STUDY
How to handle a business merger online
helping Rothenburger Insurance unify their online presence after a merger.
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Business Type : Insurance Agency
the client
The process of merging two companies to one, updating the homepage, and all around marketing assistance.
Rothenberger Insurance Services has worked with us for a long time, as well as another business Advocate Insurance. The two businesses were loosely connected until there came a time when the man in charge of Advocate was ready to retire. And so, Advocate merged with RIS! To ensure their online presence reflected this change, we helped handle the transition from two separate online presences to one.
Some time after the merge, RIS also wanted to update the look of their website, since their old look was beginning to appear outdated.
Maintenance and Merger
Redesign of Home Page
our approach
Tax day reminders, online presence & advertising.
The process of merging the Advocate website into the RIS website was a three step process. First, changes needed to be made to the Advocate site to warn visitors that they were moving. In the mean-time, we built a page on the RIS website that included information from the Advocate website. After waiting some time, we redirected the Advocate website to the new Advocate page and ensured there was mention of the merge. Finally after waiting a period of time, we removed the old website entirely. This process ensures customers and search engines learn about the changes and move over to RIS.
The Rothenberger Insurance Services redesign was primarily about changing from an outdated, static look, to something more animated and elegant. For the overall look, we went for silvers and greys, with plenty of bright photos that popped due to the contrast. We also made structural changes that would better appeal to search engines by including keywords in better locations, adding positive reviews, and setting up the team bios to include additional content. These changes to the home page were then reflected on all other pages with minor structural changes to each of them as well.
the results
Strong team and growing
Rothenberger Insurance Services has settled into the merge very well and still has many satisfied customers every year. The RIS team even grew after the merge with Brady joining them with more insurance skills and a new secondary location.
The team at ICI would love to help you with your next project too!
Here’s how you can start the conversation:
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