Interlace Communications

Tag: Building & Construction

  • A Custom Home Plan Solution for Welbilt Homes | Site Rebuild

    A Custom Home Plan Solution for Welbilt Homes | Site Rebuild

    CASE STUDY

    A custom online home plan solution

    plus entire site rebuild & marketing backup.

    [flexy_breadcrumb]

    Solutions | Blog Management | Google Ads | Monthly Optimization | Search Engine Optimization | Social Media Marketing | Website Design

    Business Type :
    Building & Construction
    Consumer Products/Services
    Real Estate

    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

    the client

    Your custom home builder

    Welbilt Homes is not just a custom home designer and builder; they are a family-owned company with over 37 years of experience in providing high-quality, custom-built homes at affordable prices. They offer dozens of unique floor plans as a starting point, along with a plethora of customization options to turn any floor plan into your dream home.

    Operating mainly in southeastern Pennsylvania, Welbilt Homes has the expertise to build on your lot or theirs. They are committed to customer satisfaction, maintaining high levels of professionalism, integrity, honesty, and fairness in all their business relationships. Their services extend beyond just building homes; they also offer land acquisition services to help you find the perfect plot for your new home. With a focus on improving customer experience every day, Welbilt Homes has a design center that includes an online virtual tour, allowing you to browse custom options and visualize your new home even before construction begins.

    Recognizing the need for a more user-friendly online experience, they approached us for a site rebuild aimed at enhancing the visitor experience, particularly when browsing through their extensive range of floor plans.

    our approach

    A Site Rebuild with Custom Solutions for a Custom Builder.

    Initially, Welbilt Homes aimed to establish a robust online presence, prompting the need for a comprehensive site rebuild to align with their evolving brand identity. Utilizing custom coding, we meticulously tailored the homepage to meet Welbilt’s specific design criteria, all while ensuring mobile responsiveness and an optimized user experience.

    To effectively showcase Welbilt’s extensive array of home plans, our site rebuild included an intuitive grid layout. This layout highlights essential information every prospective homeowner needs to know—such as square footage, number of bedrooms and bathrooms, and pricing. Each home plan also provides detailed insights into architectural styles and unique features.

    To further enhance user navigation, the site rebuild incorporated an advanced search functionality based on tags and categories. This allows visitors to effortlessly filter through home plans by square footage, garage availability, and architectural style, making it easier than ever to find their forever home.

    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

    the results

    Easier customer experiences

    With the layout and tools now available on the website, Welbilt’s clients can browse all available options to them without getting overwhelmed, helping them build their dream home.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

    [gravityform id=”1″ title=”false” description=”false”]

  • Hard Bean Coffee Online Support

    Hard Bean Coffee Online Support

    CASE STUDY

    Hard Bean Coffee Online Support

    Helping new coffee shop owners get their online legs

    [flexy_breadcrumb]

    Solutions | Monthly Optimization | Search Engine Optimization | Website Design

    Business Type : Franchise

    Cafe Construction

    “LIFE IS TOO SHORT TO DRINK BAD COFFEE“

    Own a Coffee Shop website detailing what owners gain

    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

    the client

    Hard Bean Coffee needed online support across the US.

    Hard Bean Coffee helps independent owners create their very own unique coffee shop anywhere in the United States, and are based in Pennsylvania. They are like a franchise without the drawbacks of restrictive rules and regulations like chain stores. They are coffee business specialists that offer a complete turnkey package that provides new owners with a great base to get started with their new cafe. For over 30 years they have helped over 100 coffee shop businesses to get started. As stated on their Own a Coffee Business website, ‘Our mission is simple: We want to help you get into your own independent coffee business at an affordable price.’

    The supplies, training and tangible parts of the business set up are handled by the team at Hard Bean Coffee. What they needed was a partner that could provide affordable online setup of their new owners websites and social media. That’s where we came in, and after a little bit of trial and error, the systems we have put in to place have benefited many of the coffee shops over the years.

    our approach

    Unique website design + online support for 6 months & social media set up included in one neat package.

    We work with Hard Bean Coffee to create one-page websites to act as a base for online activities and marketing for the new owners. We work with each of them to make sure their menu, offerings, identity, and style are portrayed on their website. Some owners want a large gallery and many pictures showing off grand openings and regular customers, while others want a focus on their history as business owners and descriptions of how they serve the community. We also offer extras to coffee shop owners if they want to expand their website into an online store for ordering coffee beans or including extra services like renting rooms for meetings or get-togethers.

    With the build of the website for these new coffee shop owners, we include Search Engine Registration and 3 months of Monthly Optimization where we set up what they need for Google to recognize their website and work towards getting their website ranking on Google search results. After the Monthly Optimization is done, we discuss what each cafe owner wants to do going forward, and several choose to continue working with us for years afterwards.

    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

    [smartslider3 slider=”6″]

    the results

    The new owners get fully supported, and gain access to our other great services as well.

    Each result is as unique as each coffee shop owner we work with. We love seeing the new shops get up in place and what they accomplish. Our work provides them with a marketing platform that continues to benefit them each year. Those that stay with us after the 6 months see even greater rewards because we can guarantee a smooth running online marketing machine that not only fits their unique online presence, but also can potentially perform better as they use more of our supporting services.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

    [gravityform id=”1″ title=”false” description=”false”]