Interlace Communications

Tag: Google Ads

  • A Custom Home Plan Solution for Welbilt Homes | Site Rebuild

    A Custom Home Plan Solution for Welbilt Homes | Site Rebuild

    CASE STUDY

    A custom online home plan solution

    plus entire site rebuild & marketing backup.

    [flexy_breadcrumb]

    Solutions | Blog Management | Google Ads | Monthly Optimization | Search Engine Optimization | Social Media Marketing | Website Design

    Business Type :
    Building & Construction
    Consumer Products/Services
    Real Estate

    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

    the client

    Your custom home builder

    Welbilt Homes is not just a custom home designer and builder; they are a family-owned company with over 37 years of experience in providing high-quality, custom-built homes at affordable prices. They offer dozens of unique floor plans as a starting point, along with a plethora of customization options to turn any floor plan into your dream home.

    Operating mainly in southeastern Pennsylvania, Welbilt Homes has the expertise to build on your lot or theirs. They are committed to customer satisfaction, maintaining high levels of professionalism, integrity, honesty, and fairness in all their business relationships. Their services extend beyond just building homes; they also offer land acquisition services to help you find the perfect plot for your new home. With a focus on improving customer experience every day, Welbilt Homes has a design center that includes an online virtual tour, allowing you to browse custom options and visualize your new home even before construction begins.

    Recognizing the need for a more user-friendly online experience, they approached us for a site rebuild aimed at enhancing the visitor experience, particularly when browsing through their extensive range of floor plans.

    our approach

    A Site Rebuild with Custom Solutions for a Custom Builder.

    Initially, Welbilt Homes aimed to establish a robust online presence, prompting the need for a comprehensive site rebuild to align with their evolving brand identity. Utilizing custom coding, we meticulously tailored the homepage to meet Welbilt’s specific design criteria, all while ensuring mobile responsiveness and an optimized user experience.

    To effectively showcase Welbilt’s extensive array of home plans, our site rebuild included an intuitive grid layout. This layout highlights essential information every prospective homeowner needs to know—such as square footage, number of bedrooms and bathrooms, and pricing. Each home plan also provides detailed insights into architectural styles and unique features.

    To further enhance user navigation, the site rebuild incorporated an advanced search functionality based on tags and categories. This allows visitors to effortlessly filter through home plans by square footage, garage availability, and architectural style, making it easier than ever to find their forever home.

    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]
    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

    the results

    Easier customer experiences

    With the layout and tools now available on the website, Welbilt’s clients can browse all available options to them without getting overwhelmed, helping them build their dream home.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

    [gravityform id=”1″ title=”false” description=”false”]

  • Advertising & Marketing with Ryder & Company

    Advertising & Marketing with Ryder & Company

    CASE STUDY

    Advertising & Marketing

    with Ryder & Company

    [flexy_breadcrumb]

    Solutions | Monthly Optimization | Google Ads | Search Engine Optimization | Social Media Marketing |Website Design

    Business Type : Accounting

    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

    the client

    Your local tax prep & bookkeepers

    Ryder & Company offers accounting services including tax prep and bookkeeping to individuals and businesses in Pennsylvania. He also branches out to new business startup help and aiding non-profit organizations.

    our approach

    Tax day reminders, online presence & advertising.

    Ron Ryder’s accounting website was with the company that ran his tax portal and blog, but he no longer wished to work with them. His website was also built a long time ago and needed an updated look. It was still usable, but was clearly outdated and not friendly to younger clients who would expect a more modern appearance. Some other things he requested include cutting down on the number of pages and including something to remind people of tax day.

    When rebuilding the website, we organized the pages into groups and compiled brief pages into bigger, organized single pages, like the Tax Services page. This allowed us to improve overall search engine optimization as the pages became much larger and could include a main and several variation keywords. We also expanded the Resources to have all the important info Ryder wanted his clients to have for free. We made use of spoilers to fit many sections of info on one page without forcing users to scroll forever to get to what they need.

    As for the reminder of the tax deadline, we made use of add-ons and tools to set up a countdown timer counting the seconds, minutes, and days to tax day. This was placed in several places on the website to constantly remind people of the deadline, and by doing so potentially persuading them to reach out to the Ryder team for help meeting the deadline.

    Some SEO issues we worked on once we finished the build include adjusting the website to focus on reaching the focused town locations Ryder wanted to reach. The previous website had been more broad with the areas it targeted, but he wanted to work in particular regions. We also improved the content of the home page, as it previously did not include much text on it. We used content from his services and about pages to build on the brief info on the home page, including keywords and explanations while keeping the appearance and layout Ryder was happy with.

    [siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

    the results

    Better user experience

    The Ryder & Company website now receives a greater number of impressions on Google as well as more clicks. Their existing customers also have a much easier time navigating through his resources and getting to their off-site portal.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

    [gravityform id=”1″ title=”false” description=”false”]