Interlace Communications

Tag: website design

  • Customer Inventory Website

    Customer Inventory Website

    Custom Inventory System

    A unique solution for inventory management



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    Business Type : Contractors, builders, and businesses that manage their own tool inventory

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    how they came to us

    Inefficient and manual inventory

    A contracting client of ours approached us with a problem: they were losing their tool inventory at a higher rate than they should. They found their current, all manual process of distributing and returning tools for jobs lead to some chaos. Some employees misplaced tools and forgot to notify anybody, some would give the tools they took to another employee who would take it on a job it wasn’t expected to be on, and some thought they returned a tool, only to have forgotten it was still in the truck. Others could have used them for their own personal purposes.

    Overall, the process allowed for too much to get lost, and it often took a long time for management to find out that the tool was missing or never returned. Even worse, when they investigated where the tool had gone, the search often became a he-said-she-said of who lent it to whom and where they left it and who found it lying around.

    our approach

    Custom management of tools

    Our approach to the tool request process focused on making the first half of tool usage easy with an inventory management website. The second half of the process would be more manual to reduce the amount of inventory loss they had.

    First, we built a bare-bones version of an e-shop for them. This would be the structure that would allow them to both automatically request tools and manually go in and mark tools as returned. All tools would need to be part of this system and marked with their SKU or item number. They would be set at $0 because the purpose was to track, not buy. The checkout system was also modified to remove most of the normal e-shop requirements and include more useful fields such as where the tool was being brought and who was in charge of the job. This information was useful going forward in ensuring the person who requested the tool and the person in charge of the job were clearly marked and known. If any tools ended up missing, it was easy to know exactly who last had it at which job shortly after it should have been returned.

    The largest part of the project was the importing process. Because they had hundreds of tools, some with variations within each tool type, we utilized a built-in import process. We assisted the client in creating a spreadsheet that would allow them to add, remove, and change info, then import the sheet into the website to bulk-update or bulk-add items. We also created a lengthy document with step-by-step instructions for them to use as a guide.

    Finally, the process to return tools to the shop was kept manual, requiring the manager to log in and mark the tool as back in stock on the site. This was kept as manual as possible because it prevents employees from simply marking a tool returned when it was not, and it tracks who makes edits to the tools on the website, deterring any manager from lying about the tool being returned. This level of accountability helped reduce any confusion, which led to less tool losses.

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    the results

    Easier employee experiences & less inventory loss

    With this blended automatic/manual inventory management system, the contractor company successfully reduced the amount of inventory loss while making it easier and faster for employees to request tools.

    If you are interested in having an inventory management system like this one, give us a call to receive an account to explore the website.

    484.709.6564

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

  • Frederick Metal Fabrication Retrospective

    Frederick Metal Fabrication Retrospective

    Frederick Metal Fabrication

    Custom Metal Fabrication Shop

    Providing a wide range of sheet metal and custom metal work.

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    Monthly Optimization | Search Engine Optimization | Website Design

    Business Type : Metal Working

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    how they came to us

     Established with no website

    Doug with Frederick Metal Fabrication met Alyse through the Northeast Berks Chamber as a business owner with no web presence. He knew a website was a valuable tool to reach a wide audience, so he had us build him a simple website that included everything he provides.

     

    what we provided

     Efficient website and optimization

    Doug requested a simple and straightforward site that does the most for his business with the smallest website size. We used carefully selected photos to highlight the key custom metal work he provided. We efficiently used the home, services, and about pages to ensure visitors knew immediately if their needs could be met. Then, the contact info and form were highly visible so they could call or message Doug.

    We then worked with him to provide monthly updates and adjustments to help the site rank higher on Google. In his region of Kutztown, he ranked on the first page of Google consistently, and we helped him reach as far as Reading ranking consistently on the second page. We gradually adjusted his website over the time he was with us to optimize every aspect of the site for both drawing in clients and appearing on Google.

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    how they’re ending

     

    Doug is preparing to pass on the business to his son, and plans to work on less projects.

    While the website is sunsetting, we’re still working with Doug on his email. He wanted to keep his email to communicate with current customers and start transitioning them to his son. The domain is also being saved in case he’d like to pass it on to his son.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

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  • McGinns School Apparel Retrospective

    McGinns School Apparel Retrospective

    McGinns School Apparel

    Private School Clothes Eshop

    Providing an array of private school uniform options at a competitive price.

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    Solutions | Monthly Optimization | Search Engine Optimization | Website Design

    Business Type : Clothing Shop

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    how they came to us

    Established and family-owned

    Peter and Dena Kowalchik came to us with McGinns School Apparel and its website already established, but showing some age. They wanted an updated website that could effectively sell their inventory to their audience of private school parents. They had a brick-and-mortar location where they frequently allowed customers to order online and pick up in store, and the serious parents ordering these uniforms needed a seamless experience whether in person or digital.

     

    what we provided

    Simple and clear shopping experience

    They wanted a cohesive theme of bright and simple green and white, as well as a simple way of adding announcements themselves. We ensured they understood how to update the home page to include announcements or seasonal greetings. We also kept the theme of bright green clovers around the site.

    As an e-commerce website, they required frequent adjustments and fixes to ensure the shop and customer experience ran smoothly. They held frequent sales, specials, and seasonal product focuses that we set up, monitored, and improved to help them make more sales. We established a system to ensure sales started and ended cleanly and customers received notice about them.

    To improve search result performance, we included meta-data in all products that helped make the item look more appealing to parents without confusing or frustrating them.

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    how they’re ending

    Clearing out stock and aiming for retirement

    Partway through 2023, Peter and Dena Kowalchik made the decision to officially retire and close the store. However, they had inventory left over from the previous year and wanted to sell as much as possible before closing. We aided in updating their inventory manually to only include items they still had, and adjusting features on the website to align with the sunsetting.

     

    Pete and Dena are now happily entering retirement

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

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  • How to Handle a Business Merger Online with RIS

    How to Handle a Business Merger Online with RIS

    CASE STUDY

    How to handle a business merger online

    helping Rothenburger Insurance unify their online presence after a merger.

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    Solutions | Blog Management | Email Marketing | Monthly Optimization | Print Marketing | Search Engine Optimization | Social Media Marketing | Website Design

    Business Type : Insurance Agency

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    the client

    The process of merging two companies to one, updating the homepage, and all around marketing assistance.

    Rothenberger Insurance Services has worked with us for a long time, as well as another business Advocate Insurance. The two businesses were loosely connected until there came a time when the man in charge of Advocate was ready to retire. And so, Advocate merged with RIS! To ensure their online presence reflected this change, we helped handle the transition from two separate online presences to one.

    Some time after the merge, RIS also wanted to update the look of their website, since their old look was beginning to appear outdated.

    Maintenance and Merger
    Redesign of Home Page

    our approach

    Tax day reminders, online presence & advertising.

    The process of merging the Advocate website into the RIS website was a three step process. First, changes needed to be made to the Advocate site to warn visitors that they were moving. In the mean-time, we built a page on the RIS website that included information from the Advocate website. After waiting some time, we redirected the Advocate website to the new Advocate page and ensured there was mention of the merge. Finally after waiting a period of time, we removed the old website entirely. This process ensures customers and search engines learn about the changes and move over to RIS.

    The Rothenberger Insurance Services redesign was primarily about changing from an outdated, static look, to something more animated and elegant. For the overall look, we went for silvers and greys, with plenty of bright photos that popped due to the contrast. We also made structural changes that would better appeal to search engines by including keywords in better locations, adding positive reviews, and setting up the team bios to include additional content. These changes to the home page were then reflected on all other pages with minor structural changes to each of them as well.

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    the results

    Strong team and growing

    Rothenberger Insurance Services has settled into the merge very well and still has many satisfied customers every year. The RIS team even grew after the merge with Brady joining them with more insurance skills and a new secondary location.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

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  • A Custom Home Plan Solution for Welbilt Homes | Site Rebuild

    A Custom Home Plan Solution for Welbilt Homes | Site Rebuild

    CASE STUDY

    A custom online home plan solution

    plus entire site rebuild & marketing backup.

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    Solutions | Blog Management | Google Ads | Monthly Optimization | Search Engine Optimization | Social Media Marketing | Website Design

    Business Type :
    Building & Construction
    Consumer Products/Services
    Real Estate

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    the client

    Your custom home builder

    Welbilt Homes is not just a custom home designer and builder; they are a family-owned company with over 37 years of experience in providing high-quality, custom-built homes at affordable prices. They offer dozens of unique floor plans as a starting point, along with a plethora of customization options to turn any floor plan into your dream home.

    Operating mainly in southeastern Pennsylvania, Welbilt Homes has the expertise to build on your lot or theirs. They are committed to customer satisfaction, maintaining high levels of professionalism, integrity, honesty, and fairness in all their business relationships. Their services extend beyond just building homes; they also offer land acquisition services to help you find the perfect plot for your new home. With a focus on improving customer experience every day, Welbilt Homes has a design center that includes an online virtual tour, allowing you to browse custom options and visualize your new home even before construction begins.

    Recognizing the need for a more user-friendly online experience, they approached us for a site rebuild aimed at enhancing the visitor experience, particularly when browsing through their extensive range of floor plans.

    our approach

    A Site Rebuild with Custom Solutions for a Custom Builder.

    Initially, Welbilt Homes aimed to establish a robust online presence, prompting the need for a comprehensive site rebuild to align with their evolving brand identity. Utilizing custom coding, we meticulously tailored the homepage to meet Welbilt’s specific design criteria, all while ensuring mobile responsiveness and an optimized user experience.

    To effectively showcase Welbilt’s extensive array of home plans, our site rebuild included an intuitive grid layout. This layout highlights essential information every prospective homeowner needs to know—such as square footage, number of bedrooms and bathrooms, and pricing. Each home plan also provides detailed insights into architectural styles and unique features.

    To further enhance user navigation, the site rebuild incorporated an advanced search functionality based on tags and categories. This allows visitors to effortlessly filter through home plans by square footage, garage availability, and architectural style, making it easier than ever to find their forever home.

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    the results

    Easier customer experiences

    With the layout and tools now available on the website, Welbilt’s clients can browse all available options to them without getting overwhelmed, helping them build their dream home.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

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  • Advertising & Marketing with Ryder & Company

    Advertising & Marketing with Ryder & Company

    CASE STUDY

    Advertising & Marketing

    with Ryder & Company

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    Solutions | Monthly Optimization | Google Ads | Search Engine Optimization | Social Media Marketing |Website Design

    Business Type : Accounting

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    the client

    Your local tax prep & bookkeepers

    Ryder & Company offers accounting services including tax prep and bookkeeping to individuals and businesses in Pennsylvania. He also branches out to new business startup help and aiding non-profit organizations.

    our approach

    Tax day reminders, online presence & advertising.

    Ron Ryder’s accounting website was with the company that ran his tax portal and blog, but he no longer wished to work with them. His website was also built a long time ago and needed an updated look. It was still usable, but was clearly outdated and not friendly to younger clients who would expect a more modern appearance. Some other things he requested include cutting down on the number of pages and including something to remind people of tax day.

    When rebuilding the website, we organized the pages into groups and compiled brief pages into bigger, organized single pages, like the Tax Services page. This allowed us to improve overall search engine optimization as the pages became much larger and could include a main and several variation keywords. We also expanded the Resources to have all the important info Ryder wanted his clients to have for free. We made use of spoilers to fit many sections of info on one page without forcing users to scroll forever to get to what they need.

    As for the reminder of the tax deadline, we made use of add-ons and tools to set up a countdown timer counting the seconds, minutes, and days to tax day. This was placed in several places on the website to constantly remind people of the deadline, and by doing so potentially persuading them to reach out to the Ryder team for help meeting the deadline.

    Some SEO issues we worked on once we finished the build include adjusting the website to focus on reaching the focused town locations Ryder wanted to reach. The previous website had been more broad with the areas it targeted, but he wanted to work in particular regions. We also improved the content of the home page, as it previously did not include much text on it. We used content from his services and about pages to build on the brief info on the home page, including keywords and explanations while keeping the appearance and layout Ryder was happy with.

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    the results

    Better user experience

    The Ryder & Company website now receives a greater number of impressions on Google as well as more clicks. Their existing customers also have a much easier time navigating through his resources and getting to their off-site portal.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

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  • Hard Bean Coffee Online Support

    Hard Bean Coffee Online Support

    CASE STUDY

    Hard Bean Coffee Online Support

    Helping new coffee shop owners get their online legs

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    Solutions | Monthly Optimization | Search Engine Optimization | Website Design

    Business Type : Franchise

    Cafe Construction

    LIFE IS TOO SHORT TO DRINK BAD COFFEE

    Own a Coffee Shop website detailing what owners gain

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    the client

    Hard Bean Coffee needed online support across the US.

    Hard Bean Coffee helps independent owners create their very own unique coffee shop anywhere in the United States, and are based in Pennsylvania. They are like a franchise without the drawbacks of restrictive rules and regulations like chain stores. They are coffee business specialists that offer a complete turnkey package that provides new owners with a great base to get started with their new cafe. For over 30 years they have helped over 100 coffee shop businesses to get started. As stated on their Own a Coffee Business website, ‘Our mission is simple: We want to help you get into your own independent coffee business at an affordable price.’

    The supplies, training and tangible parts of the business set up are handled by the team at Hard Bean Coffee. What they needed was a partner that could provide affordable online setup of their new owners websites and social media. That’s where we came in, and after a little bit of trial and error, the systems we have put in to place have benefited many of the coffee shops over the years.

    our approach

    Unique website design + online support for 6 months & social media set up included in one neat package.

    We work with Hard Bean Coffee to create one-page websites to act as a base for online activities and marketing for the new owners. We work with each of them to make sure their menu, offerings, identity, and style are portrayed on their website. Some owners want a large gallery and many pictures showing off grand openings and regular customers, while others want a focus on their history as business owners and descriptions of how they serve the community. We also offer extras to coffee shop owners if they want to expand their website into an online store for ordering coffee beans or including extra services like renting rooms for meetings or get-togethers.

    With the build of the website for these new coffee shop owners, we include Search Engine Registration and 3 months of Monthly Optimization where we set up what they need for Google to recognize their website and work towards getting their website ranking on Google search results. After the Monthly Optimization is done, we discuss what each cafe owner wants to do going forward, and several choose to continue working with us for years afterwards.

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    the results

    The new owners get fully supported, and gain access to our other great services as well.

    Each result is as unique as each coffee shop owner we work with. We love seeing the new shops get up in place and what they accomplish. Our work provides them with a marketing platform that continues to benefit them each year. Those that stay with us after the 6 months see even greater rewards because we can guarantee a smooth running online marketing machine that not only fits their unique online presence, but also can potentially perform better as they use more of our supporting services.

    The team at ICI would love to help you with your next project too!

    Here’s how you can start the conversation:

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